Talk about making the
jump to lightspeed! Star Wars: The Force Awakens is not just
a box office behemoth, it’s transcended to bonafide cultural event phenomenon,
having reached $1 billion in global ticket sales in only 12 days – the fastest
any film has ever made that milestone, and it shows no sign of slowing down.
They nailed the all-time record for a weekend opening box office, with $247.9
million domestically in the first three days. Over their 2nd weekend,
the picture raked in another record-breaking weekend of $153.5, making a
current grand total of over $544 million domestic, with another $546 million
internationally.
This brings Force
Awakens up to the 2nd largest U.S. film release of
2015, nipping at the heels of Jurassic World, with a total
domestic gross of $652,270,625. It will need to pull in another $108 million
over the next four days to surpass Jurassic as the biggest
release of the year, which it may very well be able to achieve, given how
strong it’s performing. Last Monday it made over $40 million, destroying the
Monday record, pulling in over $142 over the four weekdays of the Christmas
holiday, so it could happen, assuming they average $27 million a day, which
seems likely, particularly with New Year’s Eve on Thursday.
That’s when we start to
ascend into even giddier altitudes of rarified air, with all-time box office
champ Avatar’s record of $760 million, only $216 million down
the road. Given that Force Awakens has only been in theaters
10 days, and repeat business has barely begun, claiming that title is a
foregone conclusion. Avatar’s 10-day haul was only $212
million. Could Force Awakens actually rake in $1
billion domestic? We have to at least ask that question, as J.J.
Abrams has tapped into a gusher of an oil well that doesn’t show any signs of
stopping. It will surpass The Avengers next, before
eclipsing Jurassic World – then it’s all “Cameron Country,”
with Titanic ($658 million) the last stop on the way to
dethroning Avatar.
This kind of phenomenon
is a rare thing, and can actually in itself drive sales. The nation’s students
are still all out of school, and weather is generally mild. The world has
embraced Star Wars in a major way, and Force
Awakens has raised a towering pinnacle against which all subsequent
chapters’ success will be judged. Time to get back in line!
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