Monday, March 19, 2018

Black Panther’s Savage Box Office



Black Panther just got everybody's attention. If you haven't seen the latest Marvel Studios entry, you're truly missing out on both a tremendous entertainment, but also on a massive milestone that may well change the direction of action filmmaking.

Over the weekend, Black Panther was the number one film at the domestic box office for the 5th weekend in a row. That hasn't happened since Avatar, way back in 2009. Those two films, along with The Sixth Sense, are the only movies to win five consecutive weekends in the last nineteen years (Titanic ruled for fifteen straight weekends back in 1997). Do we have your attention yet? Its overall U.S. box office is now up to $605,027,218, and climbing. For perspective, Star Wars: The Last Jedi's domestic take was $619,791,373 - which means Panther will surely eclipse it by the end of the this weekend at the latest.

That's not just casual curiosity. For a film to earn those kind of numbers, you need to hit the trifecta: repeat business, diverse gender appeal, and families. Black Panther has transcended superhero hit to become a full-blown cultural phenomenon - and deservedly so. I'm thrilled to see it doing so well.

Gee, do you think there'll be a sequel? Well, before that happens, consider this: Fandango had reported that Black Panther had set the record for Marvel ticket pre-sales. Tickets for Marvel's Avengers: Infinity War just went on sale Friday, and pre-sales hurtled past Black Panther's record in just six hours. Six. Hours. Online ticket seller Atom Tickets believes Infinity War sold more tickets in its first pre-sale day than Black Panther did in its first month. Excited yet? Infinity War opens April 27th.

Marvel's gonna need a bigger bank. 

No comments:

Post a Comment